Thinking outside the red cube: German Social Democrats count on interactive poster campaign.

For today's European elections Social Democrats in Hamburg have come up with a modern approach to attract voters: the interactive offline campaign. "Analog is the new dialog. Everybody can launch an internet forum, but only we have posters that you can actually design yourself - with a pencil, a spray can or simply your fingernails. We even left the bottom of the poster blank, that's how we give people a voice", says a party official. The campaign proved to be quite successful in the run-up to the elections. Almost every poster shows signs of voters' creativity and involvement. Art techniques include collage, pastel, oil painting, pen and ink, chocolate milk, and tempera, combined with comments like "Impostor" or "I know what you did last summer".