Friday, January 30, 2009

Damaged collaterals

When I did the advertising for a big German company producing household appliances like washing machines a couple of years ago, they came up with the idea of cooperating with a maker of fine lingerie. We designed a brochure that approached the quite unsexy subject of washing one's dirty underwear from a very feminine, delicate and sensual side: with lace patterns and poems. The client first loved it, but then decided that the tone of the copy was too personal, too sexy and too masculine and that they wouldn't do it. What a pity, but what a great compliment! Here's one of the poems I just found in the depths of my "killed by client" file.

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